US Buyers Squeeze Indian Apparel Exporters with 5–10% Discount Demands
Joerg Boethling / Alamy Stock Photo
"US Buyers Squeeze Indian Apparel Exporters with 5–10% Discount Demands", 18 June 2026
Indian apparel exporters are facing mounting pressure as US buyers are seeking discounts of 5-10% across apparel categories...due to geopolitical disruptions and rising costs...
K.M. Subramanian, President of the Tirupur Exporters Association (TEA), said that enquiries from US buyers...continue to come in, but at “significantly lower price points.”
Sudhir Dhingra, owner of garment manufacturer Orient Craft, noted that “buyers placing orders for the Spring 2027 season are demanding discounts of up to 10%...
India’s overall RMG exports declined for the sixth consecutive month in May 2026, falling 14.2% year-on-year in US dollar terms...